Our Story

OUR STORY

LEADERS IN SUSTAINABILITY

Alkaglam is a pioneer in sustainable skincare treatment options that create solutions to help every client look and feel their absolute best. Our proprietary technology combines water filtration and skincare into results-driven products that can be refilled for an entire year, releasing high amounts of magnesium, zinc, tourmaline and silver. Founded by Michelle Vidal in 2018, Alkaglam’s mission is clear: revolutionizing how we take care of our skin, while minimizing environmental impact.

FAMILY FIRST

For the past 25 years, founder Michelle’s father, Freddy Vidal has been a leader in creating innovative products in the water industry for companies such as Brita, General Electric and Home Depot. Freddy tested out his expertise in water filtration at home when Michelle came to him looking for a solution for her acne. His idea was to create a mineral filter for Michelle’s sink to treat her skin with high amounts of zinc in thermal water. In just 4 weeks, her skin was left clearer than ever before. Michelle saw firsthand the benefits of the use of minerals in treating skin concerns.

THE MAGIC IS IN OUR MINERALS

Michelle saw an opportunity to share this knowledge with other individuals facing her same concerns. She began her research and quickly learned that other facial mists on the market had mineral properties that depleted much faster, therefore losing their effectiveness over time. Michelle knew that the only way to truly change the composition of the water was to invent a device that would have its ingredients in constant contact with distilled water – hence, the original Mineral Facial Mist was born.